Inspired by iconic businesses of innovation such as Nintendo, Kyocera, Omron…Tayson was incorporated in Kyoto under the legal name: Tayson Innovations, Inc. (テイソンイノベーションズ株式会社).

In Vietnamese, Tayson (Tây Sơn) means the western mountain, which is also the location of Kyoto (西京 – Saikyō, meaning “Western Capital”) in Japan. Tayson is also the name of a mighty dynasty with a legendary army, famous for its ability to attack at lightning speed on a large scale.

What we do

Tayson builds the Japanese D2C (Direct to Customer) brands, scaling through e-commerce.

Main fields of activity:  Household Appliances; Beauty & Healthcare; Outdoors Products; Pet Supplies.

Main active market: Japan & SEA (Vietnam, Indonesia, Thailand…)

Our DNA – Core values: SOW

• Stay Curious. No innovation without curiosity.
• Omotenashi – Japanese Hospitality.
• Warrior Spirit (Tayson x Samurai): Discipline, Ambition, Teamwork, Skill, Boldness, Agile at Scale.

“Sow the seed right where we are.” – Hiro Nguyen, Founder Tayson.

Our Mission

We strive to make high-quality products more affordable and accessible for everyone with a Japanese superior customer experience. To achieve this, Tayson sets a high value on its people and technologies.

Our Vision