Born in Kyoto

"Kyoto is likened to the heart of Japan, where there are many ancient quintessential values."

Inspired by iconic businesses of innovation such as Nintendo, Kyocera, Omron…Tayson was incorporated in Kyoto under the legal name: Tayson Innovations, Inc. (テイソンイノベーションズ株式会社).

In Vietnamese, Tayson (Tây Sơn) means the western mountain, which is also the location of Kyoto (西京 – Saikyō, meaning “Western Capital”) in Japan. Tayson is also the name of a mighty dynasty with a legendary army, famous for its ability to attack at lightning speed on a large scale.

What we do

Tayson builds the Japanese D2C (Direct to Customer) brands, scaling through e-commerce.

Main fields of activity:  Household Appliances; Beauty & Healthcare; Outdoors Products; Pet Supplies.

Main active market: Japan & SEA (Vietnam, Indonesia, Thailand…)

Our DNA – Core values: SOW

  • Stay Curious. No innovation without curiosity.
  • Omotenashi – Japanese Hospitality.
  • Warrior Spirit (Tayson x Samurai): Discipline, Ambition, Teamwork, Skill, Boldness, Agile at Scale.

“Sow the seed right where we are.” – Hiro Nguyen, Founder Tayson.

Our Mission

We strive to make high-quality products more affordable and accessible for everyone with a Japanese superior customer experience. To achieve this, Tayson sets a high value on its people and technologies.

Our Vision

To make life easier and safer for everyone.

Company Information

Company Name: Tayson Innovations, Inc.
Established: 8/2021
Location: 110-6 Fukakusa Shimogawara-cho, Fushimi-ku, Kyoto-shi, Kyoto-fu 612-8401
Representative: Hiro Nguyen